Facebook Acquired LiveRail a Video Ad Company for over $400 Million

Facebook Acquired LiveRail for over $400 Million.

Facebook purchased LiveRail a Video Ad company for over $400 Million. It is a online marketing company. Terms and conditions of purchase weren't opened by the facebook team. reports stated facebook has paid between $400 million to $ 500 million to acquire the online marketing company LiveRail

Facebook announced the deal in a blog entry
How does it make money? Facebook is looking forward for new technologies and serve ads that are extremely relevant to people on web

"LiveRail was founded in 2007 and offers a comprehensive platform for online video publishers that help them find the best ads possible," Facebook said. "What LiveRail ultimately offers is a complete advertising solution for video publishers."served across 4 offices with over 170 employees LiveRail calls itself "the world's largest programmatic platform for video publishers with over 7 billion video ads
delivered each month

LiveRail has a bidding platform for video advertising, LiveRail made about $100 million revenue in 2013.
Songza a service that creates DJ-curated song playlists recently acquired by google is also said to be LiveRail client.